OUR TEAM
Growth experts on your side
Our team includes industry leaders with extensive experience who are passionate about your company’s growth
Meet the team
Our team is trained in handling complex financial transactions and to help customers navigate the finance process from application to funding.
Aaron Case
President
Aaron Case
President
President of TFS Financial, Aaron joined Travelers in 2017 and leads day-to-day operations and growth strategy. Previously at Ritchie Bros. and Coast Capital, he specializes in captive finance, vendor, Equipment Manufacturers and strategic partnership programs across North America.
Ashwin Pamidi
CFO & Head of Corporate Strategy
Ashwin Pamidi
Cfo & head of corporate strategy
Ashwin leads financial strategy and corporate development at TFS as CFO & Head of Corporate Strategy, overseeing financial planning, corporate strategy and direction to grow TFS.
David Cortese
Vice President, Sales
David Cortese
Vice president, sales
Leads national sales growth and oversees the development, performance, and profitability of TFS’s equipment leasing and finance programs while driving team success and customer satisfaction. Previously holding roles at Ritchie Bros., David has been with TFS since 2023.
Alex de Rosenroll
Vice President, Partnerships
Alex de Rosenroll
Vice president, partnerships
Alex has over 10 years of experience in equipment finance and leasing in bank, non-bank and captive environments. In his current role he develops individualized market development strategies to maximize partner profitability.
Jason Cirankewitch
Vice President, Strategic Initiatives
Jason Cirankewitch
Vice president, strategic initiatives
Responsible for launching and scaling a new national financing program within TFS’s specialized transportation division. Rejoining the Travelers team in 2026, previously serving as Assistant Vice President, Capital Markets at Coast Capital Savings.
Dayna Ufland
Senior Director, Program Operations
Dayna Ufland
Senior director, program operations
Oversees TFS’ Sales Support, Broker Desk, and Training & Development operations by driving process improvements, optimizing team performance, and ensuring efficient, high-quality support across the sales organization. Joined in 2019, previously holding roles at Concentrix and NCO Customer Management.
Trevor Lee
Director, Lender Partner Relationships
Trevor Lee
Director, lender partner relationships
Responsible for finding innovative ways to leverage Travelers strengths to add value to new vendor partners across Canada and the U.S. Joined in 2021, previously Director, Business Development at Wells Fargo.
Toby Gelinas
Director, Partnerships
Toby Gelinas
Director, partnerships
Drives the growth and success of TFS partnership programs by developing new business opportunities, strengthening strategic relationships, and implementing scalable finance solutions across Canadian and U.S. markets. Joined the TFS team in 2025, previously holding roles at DFS Solutions, Hitachi Capital, and CWB.
Bill Cherry
Director, Strategic Partnerships
Bill Cherry
Director, strategic partnerships
Financial services and transportation professional with over 25 years of experience across corporate lending, cash management, corporate payments and investments. Responsible for launching and scaling a new national financing program within TFS’s specialized transportation division.
Annabelle Wilson
Director, Marketing
Annabelle Wilson
Director, marketing
Drives TFS’ partner marketing strategy by strengthening brand partnerships, generating revenue growth, and delivering data-driven marketing initiatives that support scalable business expansion and customer engagement. Annabelle joined the TFS team in 2026, bringing valuable experience from previous roles with Ritchie Bros. and other industry-leading organizations.
Julian Dominguez
Director, Sales
Julian Dominguez
Director, Sales
Julian is Director, Sales at TFS Financial, bringing more than nine years of experience helping drive growth, operational excellence, and team success across North America. He leads high-performing sales teams, and is passionate about developing future leaders within the organization.
Brent Broten
Senior Program Manager, Collector Car Sales
Brent Broten
Senior program manager, collector car sales
Leads the growth and performance of TFS’ Collector Car financing programs by driving sales strategy, optimizing partner and lender relationships, and mentoring high-performing sales teams to achieve revenue and customer experience goals. Joined the TFS team in 2025, bringing valuable industry experience from previous roles with CWS Logistics and Porsche.
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